Data Quality

Data Cleansing

For us at K12 Lists data quality is a business need. It is a sustained program, inbuilt into our current system and is not limited to a one-time cleansing project.

Our Data Quality Process

  • Manual check and update on data on an ongoing basis.
  • Email verification results, tele-verification results consistently maintained.
  • Non-existent and invalid records flagged separately.
  • Creation and implementation of a set of data quality processes known as Input Editing Standards (IES).
  • Data downloaded from external sources every month and fields updated frequently.

Data Appending

FThe length, breadth and depth of your data translate into leads and revenue. Decision making and analytics is directly related to data quality and accuracy, which Data Appending ensures. With 24% to 36% of data going stale in a year, inaccurate data is the only dead weight you carry along.

The average lifespan of data is not more than a few months. Constant updating is the only way to keep it alive and relevant. With Data Appending, you can identify your audience for defining a target-based approach. Constant appending is necessary to ensure that you can maintain a fresh database – one that works!

Whether it is marketing or demographic data, every new piece of information added to your database will increase the chances of improving rapport with your customers. With our Data Appending Service, you can maintain an updated database, which will ensure prompter success of your marketing campaigns.

Discover

Explore our blog for expert tips, industry insights, and the latest trends.

How EdTech Companies Can Benefit from K12 Email List

Discover how EdTech companies can use K12 email lists to enhance their marketing efforts, connect with key educational institutions, and drive targeted leads.

READ Blog

Who will benefit from the Education Industry Email List?

Learn how EdTech companies, publishers, school suppliers, and nonprofits can leverage the Education Industry Email List.

READ Blog

How to Effectively Use a College Email List for Targeted Outreach

Discover strategies for using a college email list to conduct targeted outreach, connect with the right decision-makers, and maximize your marketing efforts.

READ Blog

Let us help you take the next step in connecting with the K-12 market.

Our dedicated team is here to ensure that your marketing efforts are optimized, targeted, and successful.